Designing an innovative approach to the way we live, dress and perform.
With an award-winning heritage of facilitating human performance, RYU not only builds products and accessories that are the best to train in but are exquisitely tailored for any urban setting.
A LOST ART IN APPAREL DESIGN
Our design philosophy is simple: Form follows function. We begin every design by determining what technical properties that particular item needs to have. A top for running or high intensity work must be lightweight and incorporate cooling fibers. Tights for lifting need abrasion resistant fabric to protect getting banged up by knurled bars. Garments that you sweat in heavily need to breathe and have super sweat-wicking properties.
It’s common practice in the athletic apparel industry for designers to develop illustrations and send them overseas where they are turned into something that’s a representation of the original idea. RYU’s vision was different. Instead of sending sketches or computer drawings to the factories, we mandated that our design teams physically build actual prototypes in-house – a lost art in the apparel industry. Our process is completely hands-on. It’s trial and error. By the time we finish building products they’ll get used more than if they were actually in the field.
GOING TO THE SOURCE
Great product solutions come from a combination of sound design thinking and engineering. But gamechangers happen when you really dig deep into the specific shortcomings in a human experience. That’s why we go straight to the source. Our Connectors.
Our design solutions are built from these athletes’ insights and personal experiences, not from traditional third party consumer research. Since our inception, our mandate is to understand the needs of our active community better than they do themselves. Creating apparel and accessories they didn’t know they needed. But this focus on innovation goes far beyond just building urban athletic apparel. It’s how we live our lives.
ENGINEERED TO BE BETTER
We build higher quality apparel that’s tougher and more durable which means you won’t burn through it as quickly as cheaply made products. They won’t shrink, rip, wear through, bag out, lose their shape or pill. As a result, you don’t have to buy as much or as often to replace it. We also develop timeless color palettes that allow you to wear RYU over a longer period of time, no matter what color trends happen to be popular.
Overseen by Juliet Korver, RYU’s VP of Product, all apparel designs, textiles, graphics and colors must pass through the hard lens of performance, quality and durability before anything ever goes into production.
We choose Bluesign® certified mills whenever possible. The Bluesign® system is the world’s most recognized solution for a sustainable textile production. It eliminates harmful substances right from the beginning of the manufacturing process and sets and controls standards for safe and environmentally friendly production. This not only ensures that the final textile product meets very stringent consumer safety requirements worldwide, but also provides confidence to consumers looking to acquire a sustainable product.
We choose to employ local factories and select the majority of our fabrics from local manufacturers as often as possible. This shortens transportation distances, which in turn reduces energy and emissions. In addition, by building our samples in-house, we eliminate the need to constantly have samples shipped back and forth from the factories during the design and prototyping phase.
Our patented and award-winning design
Whether its fit or fair-trade association, we work closely with our mills…to develop fabrics that provide comfort with performance flexibility and durability. We test our fabrics and designs before they ever make their way to you. We put a new fabric through hundreds of washes to ensure it doesn’t pill, to verify its fast-drying and wicking properties, and to add comfort, which allows you to focus on what you’re doing and not your garment. Lastly, we exhibit construction that allows our technical apparel to be less bulky and fully breathable.
We are honored that are our user-experience approach is patented and recognized by some of the most discerning judges in the business, our customers.
The Best Training and Workout Gear of Winter 2018
MEN’S FITNESS MAGAZINE
Best Hoodie 2018
Best Work Backpack
MORE TO EXPLORE