We created RYU to be different from other athletic apparel companies.

We make our products purposefully

We believe you shouldn’t have to compromise when it comes to the products you use, so ours are designed to be effective and to provide a great experience.

Our team of designers, creatives, athletes and technical designers make our products from the finest materials to ensure they perform as well as they possibly can. In our design studio, our designers have the freedom to ‘re-think’ and re-invent the design process through a combination of ideation and prototyping in a unique partnership with our suppliers.

We embrace the individual and respect your universe

One way we try to do this is by talking about the things that don’t get talked about as much as they should. We’re all fighting battles others know nothing about. That’s why RYU launched in 2017 the ‘One More Rep for Mental Health” in support of making mental health care a reality around the world.

Our goal with our ‘One More Rep’ campaign is to raise awareness of the issues, open lines of communication and demystify the stigma of mental illness.

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is extremely important to RYU. The concepts of respect and community have always been central to the RYU brand and we have a standalone CSR program in place to ensure the company operates in an ethical way at all times. As a result of our ethics, we support a number of charitable organizations that align with RYU’s social responsibility mandate of creating a healthier, more respective and inclusive society.

Workout to Conquer CancerTM

Whether you run, walk, bike, hike, box, stretch, or dance, Workout to Conquer Cancer™ presented by RYU Apparel in partnership with the BC Cancer Foundation challenges you to get moving every day for the month of May. Join hundreds of British Columbians and break a sweat while fundraising in support of critical cancer research and enhancements to care at BC Cancer.

BC Children’s Hospital

BC Children’s Hospital is a leader in general and specialized pediatric services and strives to be British Columbia’s foremost teaching and research facility for child health.

BC Children's Hospital logo
Canadian Mental Health Association logo

The Canadian Mental Health Association

The Canadian Mental Health Association (CMHA), founded in 1918, is one of the oldest voluntary organizations in Canada. Each year, CMHA provides and supports more than 1.3 million Canadians through the combined efforts of more than 11,000 volunteers and staff across Canada in more than 330 communities. CMHA facilitates access to the resources people require to maintain and improve mental health and community integration, build resilience, and support recovery from mental illness.

Mental Health America

Mental Health America (MHA) – founded in 1909 – is the nation’s leading community-based nonprofit dedicated to addressing the needs of those living with mental illness and to promoting the overall health of all Americans. MHA’s work is driven by their commitment to promote mental health as a critical part of overall wellness, including prevention services for all; early identification and intervention for those at risk; integrated care, services and supports for those who need it; with recovery as the goal.

Meet Marcello

Marcello Leone is widely regarded as a visionary in the fashion industry. Born in Montreal in 1967, to a family of entrepreneurs, Marcello’s career began when he was just 13 years old, selling shoes at one of his family’s stores.

The concept of respect is one of Marcello’s core beliefs, which led him to form an immediate emotional connection with the brand. He took over the business in 2014, relocating to Vancouver and transforming it into a performance-based urban athletic company.

This principal behind the word respect has laid the groundwork to differentiate RYU as a company that embraces excellence and the individual. This ultimately drives us to stand at the center of the respect your universe concept.