The Movement Muse
Nov 7, 2018
Multidisciplinary artist and RYU connector Jess 2 Sick is redefining the concept of dance one move at a time.
Recently, Jess partnered with Canadian urban athletic apparel brand RYU as part of its Connector program, which gives a platform to athletes using their talents to make a difference. “For us it doesn’t matter how many followers you have on Instagram, it matters what your purpose is and what you stand for,” says Marcello Leone, CEO of RYU. “Are you respectful? Is your reputation respectful? Have you made an impact in your community? That’s the fundamental basis of everything we go by.”
See the full article here.