I think there’s still a lack of refined style in the world of athletic apparel. Everything still has a little too much athleticism, and not enough cool factor.
Ultimately when I create a product, I feel responsible for the experience of the user.
My personal design process starts long before paper and pencil and the studio. It starts in the field trying to understand what the product is for in the end. And how I can make it better. Only then do I start sketching. I’ll start building very rough prototypes to get an idea of what where I’m going, and then refining that to where it’s a finished product.