RYU has taken the best designers and put us in a remote environment that allows us to work in a way that's completely different. Our vertically integrated design process means we take it from the first fibres all the way through to the finished product. A lost art in this industry.
At Beta 37.5 every designer sews their own prototypes and tests their products in the field.
When designing athletic apparel the true test comes in the day-to-day use of the garments. I am passionate about the function fit and engineering of the product. While it must look good it also has to perform. As an athlete, the ultimate test is how does this perform when I use it.