Shareholders

News Release 4/21/21:

RYU APPAREL INC. PAYS RESPECT TO CHRISTOPHER WALKEN’S ICONIC “LION SPEECH” WITH INSPIRATIONAL VIDEO 

Vancouver, BC – April 21st, 2021 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, PINK: RYPPF, FWB: RYAA) (“RYU” or the “Company”), creator of award-winning urban athletic apparel, is pleased to share its latest inspirational video staring the voice of legendary actor Christopher Walken. The video features the iconic “Lion Speech” from the groundbreaking 2002 independent film Pool Hall Junkies, that went viral during the 2016 NBA Playoffs as a Lebron James and Cleveland Cavaliers hype video, which fueled, arguably, the greatest comeback in NBA history over the Golden State Warriors. The speech went viral again, on January 4, 2020, as Tom Brady prepared to play his last game as a New England Patriot having cut HIS hype video to this now iconic speech (Brady’s “Lion Speech” video was seen by more than nine million people in less than five days on Twitter alone).

Now, in partnership with Branded Entertainment Inc. (BEI), and in anticipation of episode 4 of “The Count”, a new streaming series produced by BEI showcasing a modern day retelling of the classic story of The Count of Monte Cristo and which insiders say may feature a guest appearance from Mr. Walken. RYU intends to release the speech as its own motivational message of Respect. The company will use the video on the Shopify (TSX: SHOP) site, across social media and advertising platforms, including Facebook (NASDAQ: FB), as well as with influencers and marketing partnerships.

In conjunction with the video release, RYU will be giving customers a chance to send one of the company’s signature RESPECT shirts to someone they want to show respect to, for free. Further details for this unique campaign will be available shortly.

RYU CEO Cesare Fazari, who will make a guest appearance in Episode 4 playing himself as the CEO of RYU, said, “This is a very exciting marketing opportunity for RYU. This speech gave me chills the first time I heard it and even though we all come from different backgrounds and live different lives, I hope it will help lift up our customers as they move through their daily lives – especially during this challenging time in our world!”

“We’re all very excited!,” says Academy Award winner and BEI CEO Jonathan Sanger (The Elephant Man, Vanilla Sky, Mission Impossible 2). “We feel as though this is a time when people need inspiration the most, and what could be more inspiring than Christopher Walken’s iconic “Lion Speech”? “It has become the most quoted inspirational speech of this generation.”

The Count originally aired a sneak preview of its first three episodes on FITE TV on November 28 in connection with the Mike Tyson/Roy Jones Jr. fight. BEI will announce when episode 4 is available for streaming.

 

To view the trailer: https://thecount.beivip.us/

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

About BEI

Branded Entertainment Inc. is an innovative branding and production company founded by Academy Award winning Producer Jonathan Sanger, who’s unique approach to film and television production incorporates BEI’s product and brand partners directly into the story-telling process of the films and television shows they produce. (Successful examples of this are Avion Tequila in HBO’s hit series Entourage and BMW in Sanger’s Mission Impossible)

In addition to product and brand integration, BEI is leading the charge toward the decentralization of the distribution of content, allowing multiple platforms the ability to distribute BEI content directly to their massive built in user bases.

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer

+1 (604) 235-2880

 

Corporate Communications

Anna Brazier

+1 (844) 535-2880

investors@ryu.com www.ryu.com

 

U.S. Investor Relations RedChip Companies Inc. Dave Gentry

Dave@redchip.com

407-491-4498

 

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, BEI or “The Count”; Such statements as regarding the development and implementation of product placement in the series, celebrity product seeding, viewership or the increase of RYU’s visibility to investor, viewers or customers. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including those arising from the COVID-19 pandemic or otherwise, and which may result in the inability to develop and/or implement a comprehensive investor relations strategy and/or enhancement of RYU awareness with the investment community, including any capital market strategy, the investor relations providers failing to deploy their best-in-class platforms or to otherwise communicate any compelling value proposition of RYU, the failure of the campaign to highlight renewal of the RYU brand and subsequent successes under the its CEO, the possibility that RYU does not achieve positive cash flow operations. Except as required by law, RYU does not intend to update these forward-looking statements.

View Investors Page

 

News Release 3/26/21:

RYU Apparel Announces Proposed Acquisition of Vancouver Based Kosan Travel Apparel

Acquisition Targets Incubating Travel Wear Market, Provides Centralized Operational Costs, Augments Ecommerce and Capital Market Expertise

Vancouver, BC – March 26th, 2021 – RYU Apparel Inc. (TSXV: RYU) (OTCQB: RYPPF) (FWB: RYAA)  (“RYU” or the “Company”), creator of urban athletic apparel, is pleased to announce that it has entered into a share exchange agreement dated March 24, 2021 (the “Agreement”) with Kosan Travel Company Ltd., a private arm’s length British Columbia corporation (“Kosan”), and the shareholders of Kosan (collectively, the “Vendors”), pursuant to which RYU has agreed to acquire all of the issued and outstanding shares of Kosan from the Vendors (the “Transaction”).

Cesare Fazari, CEO of RYU stated, “We are excited at the prospect of having Kosan join the RYU family. We expect a big resurgence of travel in 2022 and intend to capitalize on the increased demand as consumers emerge from the pandemic. Whether it is heading out across the country or back out across the world, we believe Kosan’s functional travel apparel will be a hit with RYU customers and new customers alike. We also believe Kosan’s alignment with our message of RESPECT and its predominantly millennial female audience will augment our brand in a key market that we are focusing on.”

About Kosan Travel Company Ltd.

Kosan was co-founded by Joel Primus, who is intended to remain as the CEO of Kosan in addition to assisting RYU’s leadership team and corporate objectives. Joel was the founder and creative visionary behind numerous products at Naked Underwear (NASDAQ:NAKD), establishing retail distribution at Holt Renfrew, Nordstrom, Hudson’s Bay, and Bloomingdales, as well as brokering celebrity partnerships and up-listing the company to the Nasdaq. He was an inaugural British Columbia Business top 30 under 30 Entrepreneur in 2014 and has appeared on CBC’s hit show Dragon’s Den.

Kosan is a web-based travel apparel provider with a core focus on stylish performance dresses, rain jackets and bags that make adventures safer, easier and more comfortable. The brand achieved success on the well-known crowdfunding platform Kickstarter. The brand achieved nearly $1M in sales over a 35-day period, making it one of the platforms most successful apparel campaigns in history.

Kosan has built a loyal community of travelers across the world by creating beautiful but functional travel wear made from high quality materials. Kosan sells its popular travel dresses in over 70 countries. The brand has been featured in well-known publications such as Forbes, Travel + Leisure, SELF and Fodor’s. Kosan’s premium clothing can be seen on travel influencers and digital nomads from around the globe on travel blogs, Instagram models, and Tik Tok influencers.

Kosan’s unaudited net sales for the year ended May 31, 2020 were CAD$944,147 with an achieved gross margin(1) of 39%.

“Kosan was seeing impressive growth before the pandemic hit. With the travel market predicted to return bigger than ever, we hope that by joining up with RYU, we will get that traction back faster than we could on our own,” said Primus. “We are confident that RYU’s product development platform, distribution network, and marketing channels will enable us to scale growth, reduce cost structures, and exceed our goals for 2022.”

 

Terms of the Transaction

The purchase price for the Transaction will be $4,000,000 worth of common shares (each, a “Share”) in the capital of RYU, with the number of Shares issuable based on the volume-weighted average closing price of the Shares on the TSX Venture Exchange (“TSXV”) over the thirty (30) trading-days prior to the closing of the Transaction (“Closing”), or such other price as determined by the TSXV in accordance with its policies.

Closing is subject to Kosan raising at least $175,000 in equity financing and a number of other conditions common to similar share exchange transactions, including the conditional approval of the TSXV.  Closing is also subject to Kosan having no more than $90,000 in aggregate indebtedness on the closing date.

The Company anticipates that the Transaction will constitute an Expedited Transaction in accordance with the policies of the TSXV.

For regular updates on RYU Apparel visit: http://ryu.com

 

Note:

(1)                   Non-GAAP measure.  Gross margin does not have any standardized meaning under IFRS and therefore may not be comparable to similar measures presented by other issuers.  The Company defines gross margin as gross profit as a percentage of revenue.  Gross margin should not be construed as an alternative for revenue or net loss determined in accordance with IFRS.  The Company believes that gross margin is a meaningful metrics in assessing the Company’s financial performance and operational efficiency.

 

About RYU

RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com 

About Kosan

Kosan creates beautiful, functional travel wear with the finest materials and best factories from around the world. Their customers live active lives, travel the world and explore their own backyards! Kosan’s community spans 74 countries and transcends geography, language, culture and actively champions respect for human rights, equality, and environmental awareness. Kosan’s core products are performance dresses, rain jackets and bags that make your adventures safer, easier and more comfortable. They also donate 1% of its profits to Amnesty International, an organization supporting and advocating for human rights causes around the world.

RYU APPAREL INC.

Cesare Fazari”
Cesare Fazari, CEO
Tel: (844) 535‐2880

 

Corporate Communications

Anna Brazier +1 (844) 535-2880 investors@ryu.com

 

U.S. Investor Relations

RedChip Companies Inc. Dave Gentry

(407) 491-4498

Dave@redchip.com

 

Notice Regarding Forward-Looking Statements

Certain statements in this news release related to the Company are forward-looking statements and are prospective in nature. Forward-looking statements are not based on historical facts, but rather on current expectations and projections about future events, and are therefore subject to risks and uncertainties which could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements. These statements generally can be identified by the use of forward-looking words such as “may”, “should”, “could”, “intend”, “estimate”, “plan”, “anticipate”, “expect”, “believe” or “continue”, or the negative thereof or similar variations. Forward-looking statements in this news release include the statements respecting the Transaction and the closing thereof, the Company’s expectation that there will be a resurgence of travel in 2021, the expected benefits of the Transaction for both RYU and Kosan and that Joel Primus is anticipated to remain as CEO of Kosan post-closing. There are numerous risks and uncertainties that could cause actual results and the Company’s plans and objectives to differ materially from those expressed in the forward-looking information, including: that the Company’s assumptions in making forward-looking statements may prove to be incorrect; adverse market conditions; the inability of RYU to complete the Transaction on the terms announced or at all; risks relating to the satisfaction of the conditions to closing the Transaction; that future results may vary from historical results; and that market conditions or competition may affect the outcome of the Transaction and the business plan and operations of the Company in the future. These and all subsequent written and oral forward-looking information are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, the Company does not intend to update these forward-looking statements.

 

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.


News Release 3/25/21:

RYU Apparel Inc. Signs Watershed Agreement to Become Official Athletic Apparel of the NFL Alumni Academy    

Vancouver, BC – March 25th, 2021 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTC: RYPPF; FWB: RYA) (“RYU” or the “Company”), creator of award-winning urban athletic apparel, is pleased to announce it has signed a two-year in-kind agreement to be the official tailored urban athletic apparel of the NFL Alumni Academy (“Academy”).

The NFL Alumni Academy is an exclusive and elite training program that develops “NFL Ready” players while providing critical solutions for in-season injury replacement for the NFL. The Academy is located at the Hall of Fame Village in Canton, Ohio. In their inaugural 2020 season, the Academy trained over 30 of top NFL free agents and placed over half of them with NFL teams.

The athletes at the Academy are trained by former NFL players and coaches such as:

  • Mike Tice – Former Minnesota Vikings Head Coach
  • Anthony Munoz – Pro Football Hall of Fame Class of 1998
  • Chuck Smith – One of the best all-time Atlanta Falcons defensive players
  • Jerome Felton – 9 Year NFL Vet and Pro Bowler
  • Chip Smith – Trained over 2,500 NFL Players
  • Jermon Bushrod – New Orleans Saints Super Bowl XLIV Champion

Heading into the 2021 season the NFL Alumni Academy expects to train and place over 60 player athletes with NFL teams.

Partnership Benefits

  • As part of the in-kind partnership agreement all Academy players and coaches will exclusively wear RYU’s best in class performance apparel when training and while on official Academy business, such as media and other public appearances.
  • Further, the Academy (athletes and coaches) will engage in a co-branded social media campaign with RYU in addition to displaying RYU branding and products on the NFL Alumni Academy website and facilities.
  • RYU will have use of the NFL Alumni Academy secondary Logo for co-branded apparel and product packaging

“It is an athletic apparel brands dream to partner with an organization like the NFL Alumni Academy. This program represents the highest caliber in professional athletic training and our brand commends and supports the hard work, dedication, and discipline that these athletes and coaches have put into competing. Not only does this give RYU the chance to display the caliber of our performance products, but it introduces them to promising new markets.  I know the athletes and coaching staff will love the performance of our products on and off the field,” said Cesare Fazari, CEO of RYU.   

Dean Dalton, Executive Director of the NFL Alumni Academy, commented, “Pairing our athletes and coaches with RYU’s award-winning, technically-advanced products and powerful brand message of RESPECT is a perfect fit.  It further puts a fine point on our Diversity Development program which is aimed at placing former minority players into front office and coaching positions with NFL teams.”

The NFL Alumni Academy is exclusively represented by WaV Sports & Entertainment.  WaV’s CEO, Brian Klaasmeyer, said, “Pairing these two iconic brands was a no-brainer.  The Academy is thrilled to be partnered with RYU as they have a shared vision of RESPECT for all.  The explosive growth of RYU coincides with the growth of the Academy.”

 

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

 

About NFL Alumni

The NFL Alumni Association was founded in 1967 and is the oldest and most recognizable national organization of retired professional athletes. NFL Alumni consists of former NFL players, coaches, executives, spouses, cheerleaders, and associate members. Part of NFL Alumni’s dual mission is “Caring for Kids”. Player alumni give back in their local communities by raising funds for youth-related charities through their 38 regional chapters. It is a tradition that has existed for more than 50 years. Alumni support typically raises more than $1.5 million dollars for worthwhile causes. The other half of NFLA’s mission, “Caring for our Own” is to serve, assist and inform its members and their families. Alumni members are offered a diverse package of wellness, business, career, and legal services to help members and their families be healthy, productive, and connected to one another. To learn more please visit: https://www.nflalumni.org/

 

About Wav Sports and Entertainment

WaV Sports & Entertainment, LLC is a global sports marketing firm that specializes in sports property representation, brand side representation, and the management and production of unique sporting and entertainment events.  WaV represents the NFL Alumni Association and a diverse list of sports and entertainment properties and athletes.  Additional information on the Company can be found at www.WaVsports.com.

Forward Looking Statements Disclaimer

 

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

 

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements that: RYU will sell products or receive media exposure as a result sponsoring the NFL Alumni Academy.  There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions resulting in the inability of RYU to raise necessary financing required to enter and make payments under the proposed definitive agreements; (ii) the inability of RYU to obtain any necessary approvals in respect of the proposed agreements, including approvals necessary for the issuance of the RSU’s; and (iii) inability to restructure and transform its business as required. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

 

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer
+1 (604) 235-2880

 

Corporate Communications

Anna Brazier

+1 (844) 535-2880

investors@ryu.com

www.ryu.com

 

 

U.S. Investor Relations RedChip Companies Inc. Dave Gentry

 Dave@redchip.com 407-491-4498

 

WaV Sports & Entertainment

Brian Klaasmeyer

Chief Executive Officer

brian@WaVsports.com

 

NFL Alumni Academy

Dean Dalton

Executive Director

dean.dalton@nflalumni.org

 


News Release 3/9/21:

RYU Provides Corporate Update on Key Milestone Achievements

 

Vancouver, BC – March 9th, 2021 – RYU Apparel Inc. (TSXV: RYU) (OTCQB: RYPPF) (FWB: RYAA) (“RYU” or the “Company”), creator of urban athletic apparel, is pleased to announce four key updates.

 

RYU Apparel Stores Reopening in April 2021

 A key step in RYU’s omni-channel strategy and corporate re-set is the reopening the Company’s flagship stores that have been closed due to the global COVID-19 pandemic. The reopening of the Company’s Vancouver and Toronto stores is scheduled for Saturday, April 16, 2021.

Known for its interactive experiences, customer service, and community events, RYU’s stores have always been a cornerstone to the Company’s brand and culture. Once re-opened, customers will be able to once again enjoy bespoke shopping experiences that include:

  • Personalized product education for every customer to ensure the products they are being outfitted with will best meet their performance needs
  • Exclusive, limited seasonal products
  • In stock, best-selling “hero items”
  • Health and wellness focused special events
  • Enhanced measures to ensure health and safety of our customers

RYU Apparel Expands in Europe and the UK

RYU continues its rapid expansion across channels, driven by recent operational changes, including a streamlined supply chain and the move to the Shopify ecommerce platform.

The first regions outside North America that RYU is expanding into are the fast-growing markets of Europe and the UK.

According to market research, revenues in the sports apparel market are estimated to reach around US $208 billion by 2025[1] with US $2.3 billion of projected demand being added from Germany and US $1.9 billion from the rest of Europe[2]. This sector growth coincides with a pandemic-driven spike in ecommerce that is projected to continue[3].

This expansion comes at a decisive moment in RYU’s growth plan as the Company globalizes its exposure through its sponsorship of Canada’s skateboard Olympic team. Other partners of the team include global brands such as 7-Eleven, Red Bull, and Swatch.

“We are delighted to open our incredible line-up of products to customers in Europe and the UK through our ecommerce  store,” said RYU CEO Cesare Fazari. “Europe is a growing market for sports apparel and our expansion into the market is another key strategic milestone achieved in our global-omni channel strategy.”

Customers in Europe will enjoy the very same shopping experience and customer service on RYU.com while having slightly longer delivery times and standard VAT or local taxes.

RYU Apparel Secures $1 Million Inventory Loan

On March 8th the Company entered into a loan agreement (the “Loan Agreement”) with Aladdin Ventures Inc. (the “Lender”), pursuant to which the Lender has agreed to loan to RYU the principal amount of $1 million (the “Loan”). The term of the loan is 12 months from the date that the Loan is advanced by the Lender to RYU (the “Maturity Date”) and the principal balance of the Loan and any interest owed is payable in full on the Maturity Date. The Loan is subject to a 2% fee, which shall be deducted directly from the principal amount of the Loan. Interest on the Loan will be 8% per annum of simple interest and is to be paid quarterly.

The Company intends to use the loan primarily for inventory purchases for replenishment of top-selling styles, Fall 2020, and Spring 2021 collections. In addition, funds will be allocated to general working capital to accelerate growth through current and future marketing and sales initiatives, including continued wholesale roll out across Canada, Mexico, and the United States, the re-opening of flagship stores, as well as bolstering the Company’s ecommerce business.

An existing shareholder of the Company has agreed to provide a personal guarantee to secure repayment of the Loan. In consideration for providing the personal guarantee by way of a share pledge agreement, RYU has agreed to issue the guarantor, as a bonus, an aggregate of 1,333,333 common shares (the “Loan Bonus Shares”) of the Company. The Loan and the issuance of the Loan Bonus Shares are subject to the approval of the TSX Venture Exchange.

The Loan Bonus Shares will be subject to a four-month plus one-day hold period in accordance with applicable securities laws.

COO Rob Blair Option Granted Stock Options and Restricted Share Units  


Recently appointed Chief Operational Office (COO) Mr. Blair has brought nearly two decades of experience building high-growth iconic apparel and sportswear brands to the RYU team. As an industry expert in design, merchandizing and corporate brand strategy, Mr. Blair has worked with iconic athletic apparel brands Red Bull, lululemon, Gap Body and Nike. Mr. Blair is preparing to unveil a “digitally first” strategic plan, integrating the customer experience across channel, as well as expanding the key markets in North America and around the world

to accelerate growth in the company.

Per his employment agreement Mr. Blair will have the option to purchase 2,000,000 common shares of the Company (the “Options”) which will vest immediately following grant of the Options and expire on the date which is three (3) years from the Start Date; and 3,000,000 restricted shares units (the “RSUs”), which will vest over three years as follows:

  1. 1,000,000 RSUs will vest on the date which is one year from the Start Date;
  2. 1,000,000 RSUs will vest on the date which is two years from the Start Date; and
  3. 1,000,000 RSUs will vest on the date which is three years from the Start Date.

 

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance for those living active lives. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

 

RYU APPAREL INC.

Cesare Fazari”
Cesare Fazari, CEO
Tel: 1‐844‐535‐2880

Corporate Communications
Contact: Anna Brazier

1‐844‐535‐2880

investors@ryu.com www.ryu.com

U.S. Investor Relations RedChip Companies Inc. Dave Gentry

 Dave@redchip.com 407-491-4498

 

This news release contains forward-looking information that involve various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of the Company, such as the statement regarding the intended use of funds from the Loan. There are numerous risks and uncertainties that could cause actual results and the Company's plans and objectives to differ materially from those expressed in the forward-looking information, including the failure of the Company to obtain the necessary approval for the Loan and grant of Loan Bonus Shares, failure of the Company to repay the Loan and any other factors that may cause the Loan not to be repaid, the ability of the management team to execute on its business plan, risks in the apparel industry in general, and COVID-19 related risks. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking information are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, the Company does not intend to update these forward-looking statements.

 

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

 

[1] https://www.statista.com/statistics/254489/total-revenue-of-the-global-sports-apparel-market/

[2] https://www.globenewswire.com/news-release/2020/03/06/1996274/0/en/Global-Sports-Fitness-Clothing-Industry.html

 

[3] https://www.morningbrew.com/marketing/stories/2020/12/22/2021-marketing-trends-two-common-predictions-pros

News Release 2/22/21:

RYU Apparel Inc. Announces Wholesale Distribution Agreement with Grupo Pavel, Mexico’s Premier Distributor
Vancouver, BC – February 22, 2021 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTC: RYPPF, FWB: RYAA) (“RYU” or the “Company”), creator of award-winning urban athletic apparel, is pleased to announce it has successfully shipped product to Mexico City-based fashion, athletic apparel and cosmetic distributor Grupo Pavel.
In a milestone agreement that is a key step in the company’s wholesale strategy, Grupo Pavel will sell RYU’s best-in-class sports apparel throughout Mexico. Since 1967, Grupo Pavel has thrived as a leading distributor of premium cosmetics and apparel in Mexico. RYU will join the company of some of the world’s leading brands, among them Tumi (NYSE: TUMI), Johnston & Murphy, On Running, Lorna Jane, Garmin (NASDAQ: GRMN), New Era, and Li-Ning (HKG:2331).
“Premium sportswear and athleisure represent a strong, growing market in Mexico, and our team is very excited to introduce RYU’s award-winning clothing, aesthetic, and brand message to our customers” stated Cesare Fazari, CEO and Chairman of RYU.
“I am honored, on behalf of our entire team, to have the opportunity to become a partner of RYU and introduce it to our clients in Mexico” said Federico Velez Parsons, CEO of Grupo Pavel. “Mexico is eager to wear and experience new great brands and RYU reflects our values: we look forward to a great partnership”.
About RYU Apparel
RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award-winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: https://ryu.com About Grupo Pavel
Grupo Pavel is a leading Mexican marketer specialized in the marketing of luxury international brands. Family owned and operated for over 50 years ensures personal involvement in all aspects of the business and close ties with our Clients/Distributors on a personal basis.
Special emphasis in the marketing of fashion, perfumes/fragrances and accessories. Close personal relationships with top-management and company owners. A multidisciplinary team dedicated to successfully introduce brands via department stores, self-service stores, mono-brand free-standing stores to assure proper market positioning and branding. For more information, please visit the RYU website at http://www.pavel.com.mx/en.html Forward Looking Statements Disclaimer
Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.
This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements that: RYU will sell products in Europe or the UK, or the market trends will continue.  There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions resulting in the inability of RYU to raise necessary financing required to enter and make payments under the proposed definitive agreements; (ii) the inability of RYU to obtain any necessary approvals in respect of the proposed agreements, including approvals necessary for the issuance of the RSU’s; and (iii) inability to restructure and transform its business as required. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements.  
Forward Looking Statements Disclaimer
Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.
This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements that: RYU will sell products in Europe or the UK, or the market trends will continue.  There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions resulting in the inability of RYU to raise necessary financing required to enter and make payments under the proposed definitive agreements; (ii) the inability of RYU to obtain any necessary approvals in respect of the proposed agreements, including approvals necessary for the issuance of the RSU’s; and (iii) inability to restructure and transform its business as required. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements.  
RYU APPAREL INC.
Cesare Fazari
Chairman & Chief Executive Officer
+1 (604) 235-2880
 
Corporate Communications
Anna Brazier
+1 (844) 535-2880
investors@ryu.com
https://www.ryu.com/

U.S. Investor Relations
Dave Gentry, CEO
RedChip Companies
+1 407-491-4498
dave@redchip.com

News Release 2/17/21:

VANCOUVER, BC – February 17, 2021 -- RYU Apparel Inc. (TSXV:RYU) (OTCQB:RYPPF) (FWB: RYA) ("RYU" or the "Company"), a creator of award-winning urban athletic apparel, is pleased to announce it has engaged Minneapolis based, Oak Ridge Financial, (“Oak Ridge”) member of member of FINRA and SIPC,  to support the company’s investor relations and financial markets communication strategy.


Oak Ridge Financial will work closely with RYU management and Investor Relations team to develop and champion a market strategy designed to increase RYU’s visibility throughout the investment community. With a strategic focus on the U.S., Oak Ridge Financial has fostered a reputation as a premier boutique resource for institutional investors, brokers, analysts and private investors. They will be advising the Company in all facets of corporate and financial communications, including the coordination of roadshows and investment conferences across key cities as well as building RYU brand awareness among those investors interested in the company.


Russell King, CEO of Oak Ridge Financial stated, “Oak Ridge is thrilled to partner with Ryu Apparel. We feel their award winning urban athletic apparel brand and recent management additions provide the company with a foundation necessary to execute on their strategy and we look forward to working with the RYU team.”


Cesare Fazari, Chairman and CEO, commented, “We are excited to be working with Oak Ridge Financial. They have an incredible track record in the Capital markets and demonstrate once again that our Company engages in key partnerships. We believe that this advisership with Oak Ridge Financial will support our existing shareholders with enhanced liquidity as well as expand our universe of potential investors and shareholders in the U.S.”

Terms of Advisory Agreement
The term of this Agreement will run for twelve (12) months from the date of this letter and may be extended by mutual consent of the parties (the “Term”) on an annual basis. A monthly advisory fee of $4,000, payable upon the first day of every month, for the twelve (12) months of this Agreement.
 
About RYU Apparel
RYU Apparel (TSXV:RYU, OTCQB:RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

About Oak Ridge Financial
The Oak Ridge Financial Services Group, Inc., based in Golden Valley, Minn., has been creating, managing and protecting wealth for its clients since 1977. Oak Ridge is a full-service financial services firm providing private client and investment banking services to individual, institutional and corporate customers. Its Private Client Services Group serves thousands of clients across the U.S. Its services include stock and bond trading, investment management, estate planning, wealth management and insurance. The Oak Ridge Financial investment banking practice includes the Equity Capital Markets, Structured Finance, and Financial Institutions. Collectively, these groups provide capital raising, mergers and acquisitions and financial advisory services to public and private companies. Oak Ridge Financial is a member of FINRA and SIPC. For more information, visit http://www.oakridgefinancial.com/.
 
Forward-Looking Statements Disclaimer
Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.
This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements the launching a golf apparel division, booming golf industry, future sales, continued appointment from Rob Blair, expressed in the forward-looking information, including: (i) adverse market conditions, including conditions arising as a result of the COVID-19 pandemic or otherwise; (ii) an inability to renew the RYU brand, implement strategic objectives and regain profitability; (iii) failing to meet target revenue projections as anticipated; (iv) failing to enter into the anticipated consulting arrangement and (v) the inability to complete the planned re-opening of the its store or the piloting of the "RYU Studio" concept. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

Investor Relations
Dave Gentry, CEO
RedChip Companies
Office: 1 800 RED CHIP (733 2447)
Cell: US 407 491 4498
dave@redchip.com

RYU APPAREL INC.
Cesare Fazari
Chairman & Chief Executive Officer
+1 (604) 235-2880
 
Corporate Communications
Anna Brazier
+1 (844) 535-2880
investors@ryu.comwww.ryu.com
 
SOURCE RYU Apparel Inc.

News Release 1/28/21:

RYU Apparel Inc. Announces the Appointment of Industry Veteran Rob Blair as Chief Operating Officer  

Vancouver, BC – January 28th, 2021 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF, FWB: RYA) (“RYU” or the “Company”), a creator of award-winning urban athletic apparel, is pleased to welcome Rob Blair as its new Chief Operational Officer (COO).

Mr. Blair brings nearly two decades of experience building high-growth iconic apparel and sportswear brands. As an industry expert in design, merchandising and corporate brand strategy, Mr. Blair has worked with iconic athletic apparel brands Red Bull, Lululemon (NASDAQ: LULU), Gap Body (NYSE: GPS) and Nike (NYSE: NKE).

Career highlights include:

  • Blair was the visionary architect behind the Lululemon men’s business, refocusing the strategy to address the needs of the modern male consumer, and creator of the ABC pant, a now iconic style and franchise program that sells more than 1M units annually and delivers 25% of the men’s business and a significant portion of the company’s annual revenue.
    • As a result of Mr. Blairs product innovation strategy and leadership, Lululemon’s Men’s division resulted in 73% margins and today continues to deliver multi-year double-digit growth
  • Executed a full re-brand strategy to address the needs of the modern male consumer, achieving a 200% increase in growth while working with performance denim brand DUER.
  • Expanded a $100 million portfolio at Nike Lab, achieving double digit growth, including over 40% comparative growth and 60% margin growth
  • Operationalized the Nike Lab apparel business model to support Nike innovation and category amplification, building a $100 million product portfolio and while delivering double digit growth. 
  • Led the GAP BODY and GAP Fit division, a $240M Growth driver for the GAP brand.

Mr. Blair commented, “I’m excited to join the talented and hardworking RYU team. The company has an incredible heritage of high-end performance products, sport-style innovation and a clear message of respect. 2020 was a difficult year for many businesses due to the pandemic. However, there are very positive tailwinds and market momentum in ecommerce, athletic and athleisure apparel, and RYU is an award-winning brand with great potential. Together, I am confident, we can grow the business into a significant player in the athletic apparel segment.”

RYU CEO Cesare Fazari stated: “Mr. Blair is a transformative thinker with a sharp eye for trend and a long history of executing high-growth strategies. It is an incredibly exciting announcement for RYU to welcome him to the team. Heading into 2021, his experience will complement and empower the RYU team as we move to deliver on our strategic plans, which includes Canada Skateboard, Zoom Media, European distribution, product placement in BEI’s new series, “The Count” and RYU.com’s new ecommerce store.”

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com.

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements the launching a golf apparel division, booming golf industry, future sales, continued appointment from Rob Blair, expressed in the forward-looking information, including: (i) adverse market conditions, including conditions arising as a result of the COVID-19 pandemic or otherwise; (ii) an inability to renew the RYU brand, implement strategic objectives and regain profitability; (iii) failing to meet target revenue projections as anticipated; (iv) failing to enter into the anticipated consulting arrangement and (v) the inability to complete the planned re-opening of the its store or the piloting of the “RYU Studio” concept. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. \

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer
+1 (604) 235-2880

Corporate Communications

Anna Brazier

+1 (844) 535-2880

investors@ryu.com

www.ryu.com

 

U.S. Investor Relations RedChip Companies Inc. Dave Gentry

Dave@redchip.com 407-491-4498

 


News Release 12/02/20:

RYU Apparel Inc. CEO Updates on Branding & Clothing Placement in Branded Entertainment Inc. New Flagship Series “The Count”

Vancouver, BC – December 2nd, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA) (“RYU” or the “Company”), creator of award-winning urban athletic apparel, is pleased to share an update from CEO Cesare Fazari on the branding and clothing placement in Branded Entertainment Inc’s (BEI) new flagship series “The Count.”

 Dear Shareholders,

 A key component of our growth strategy at RYU is to look for innovative and novel branding and marketing partnerships. This plan of action incorporates our partnership with François De Gaspé and Zoom media, Canada Skateboard and the inaugural Olympic team as well as our compelling new activation with BEI’s new flagship series “The Count”.

I wanted to take a moment and personally expand on our partnership with (BEI) and Academy Award winning Producer Jonathan Sanger. Firstly, Mr. Sanger is the CEO of BEI and his storied career, includes the production of 50 films, namely The Elephant Man, Without Limits, Vanilla Sky and Mission Impossible 2. In partnership with Tom Cruise, Mr. Sanger also served as the President of Mr. Cruise’s production company, Cruise/Wagner.

Partnering RYU with Mr. Sangers “The Count” aligns us with an incredible host of potential marketing affiliates and platform partners including, but not limited to, Fite.tv, Triller, OF, PokerStars, Fanduel/Draft Kings, 888poker, OMG cannabis and more.

Our blueprint for this partnership is to follow successful examples of brand integration in film and television such as Avion Tequila in HBO’s hit series Entourage and BMW in Sanger’s Mission Impossible. Research shows that when done properly, product or brand integration has a greater impact on brand awareness, brand recall, and purchase intent than traditional TV Commercials.

We will be working with Mr. Sanger to organically weave RYU’s clothing into no less than five of the first ten episodes of season one of “The Count.”  To elevate this product integration from awareness to the actual purchase of product directly through viewership of the show, not only will viewers be able to purchase RYU clothing directly after watching “The Count” but RYU will also be participating in ongoing social media collaborations with the stars of the show as well as its social media influencers, who will be able to act as affiliates and or brand ambassadors continuing to sell RYU products.

The star power for the “The Count” already includes:

Armand Assante

Mike Tyson

Kevin Pollak

Ernie Hudson

Olek Krupa

Tom Sizemore

Willie Garson

Mekhi Phifer

Robert Iler 

Mars Callahan

Kassem Gharaibeh

Joe Perrino


Gerry Bednob

Brande Roderick

Roy Jones Jr.

Glenn Plummer

and Daniel Negreanu

Daniel Negreanu is the 2nd largest live poker tournament winner of all time, with $16mm in lifetime winnings and has been a shareholder of, and the face of, Pokerstars.com since 2007.  He has also been inducted into the poker Hall of Fame and was recently voted Poker Player of the Decade.

Our team at RYU immediately saw how BEI and Mr. Sanger’s unique approach to film and television production, incorporating brand partners directly into the story-telling process of the films and television shows they produce, would be a second-to-none brand and product placement opportunity for RYU.

Further, BEI is leading the charge toward the decentralization of the distribution of content, allowing multiple platforms the ability to distribute BEI content directly to their built-in user bases.

I personally share Mr. Sangers prediction that the decentralization of the distribution of content is the future. “This will allow our flagship show, The Count, to be distributed through many different platforms at the same time, accessible to hundreds of millions of potential viewers”, Sanger says.

We took the first exciting step this past weekend. Through this marketing and branding arrangement, RYU and its clothing were featured in “The Count”, as it premiered on www.fite.tv, Triller, and OF on November 28th, 2020 in connection with the mega-fight between boxing legends Mike Tyson and Roy Jones Jr.

Click the Link Below and watch the Original Series 3 Episode Premier on FITE TV.

The Count - FiteTv Channel Page


About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer

+1 (604) 235-2880

 

Corporate Communications

Anna Brazier

+1 (844) 535-2880

investors@ryu.com www.ryu.com

 

U.S. Investor Relations RedChip Companies Inc. Dave Gentry

Dave@redchip.com 407-491-4498

 

Forward Looking Statements Disclaimer

 Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

 This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, BEI or “The Count”; Such statements as regarding the development and implementation of product placement in the series, celebrity product seeding, viewership or the increase of RYU’s visibility to investor, viewers or customers. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including those arising from the COVID-19 pandemic or otherwise, and which may result in the inability to develop and/or implement a comprehensive investor relations strategy and/or enhancement of RYU awareness with the investment community, including any capital market strategy, the investor relations providers failing to deploy their best-in-class platforms or to otherwise communicate any compelling value proposition of RYU, the failure of the campaign to highlight renewal of the RYU brand and subsequent successes under the its CEO, the possibility that RYU does not achieve positive cash flow operations. Except as required by law, RYU does not intend to update these forward-looking statements.

 

News Release 12/01/20:

RYU Apparel Inc. Announces Apparel Industry Veteran Chris White as Western Canada Sales Manager 

Wholesale Strategy Commences With Western Canada Channel Build Out

Vancouver, BC – December 1st, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA) (“RYU” or the “Company”), a creator of award-winning urban athletic apparel, is pleased to welcome Chris White as Sales Manager for the Western Canada region.

Chris White is a 20-year sales veteran of the action culture and lifestyle apparel industries, with a core focus on top tier global apparel brands. Throughout his professional, consumer-focused career, Mr. White has worked with companies including Fox Racing, Converse, DC Shoes, Dickies, Burton Snowboards, Skull Candy, and Vissla.

Through his agency, Heavy Weight Sales, Mr. White will operate as an independent sales agent, introducing and scaling RYU’s best-in-class apparel to sport stores, skateboard and lifestyle shops in the markets of Manitoba, Saskatchewan, Alberta and British Columbia.

Mr. White will commence sales operations immediately.

Said Chris White, “I truly embrace the opportunity to contribute to the success of a Canadian brand with such a positive message, supported by exceptional product. Joining the team at RYU is a natural complement to my lifestyle and I am excited for what the future holds."

“I welcome Chris to our team.” Said RYU CEO Cesare Fazari. “His connection and commitment to action sports culture and premium quality apparel is a tremendous fit with RYU. We’re excited to officially move forward with our wholesale roll out in the great provinces of Western Canada.”

About RYU Apparel

RYU Apparel (TSXV: RYU, PINK: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements the renewal of the RYU brand, sales in Western Canada, store growth or revenue increases through Mr. Whites addition to the team. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions, including conditions arising as a result of the COVID-19 pandemic or otherwise; (ii) an inability to renew the RYU brand, implement strategic objectives and regain profitability; (iii) failing to meet target revenue projections as anticipated; (iv) failing to enter into the anticipated consulting arrangement and (v) the inability to complete the planned re-opening of the its store or the piloting of the “RYU Studio” concept. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

 

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer
+1 (604) 235-2880

 

Corporate Communications

Anna Brazier

+1 (844) 535-2880

investors@ryu.com

www.ryu.com

News Release 11/27/20:

RYU Apparel Inc. Announces Branding & Clothing Placement in Branded Entertainment Inc. New Series “The Count”

 

Vancouver, BC – November 27th, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, PINK: RYPPF, FWB: RYAA) (“RYU” or the “Company”), creator of award-winning urban athletic apparel, is pleased to announce a product and brand placement partnership with Academy Award winning producer Jonathan Sanger and his company Branded Entertainment Inc. (BEI).

Through this marketing and branding arrangement RYU and its clothing will be featured in BEI’s new flagship scripted series, “The Count”, premiering on www.FITE.TV on November 28th, 2020 in connection with the upcoming mega-fight between boxing legends Mike Tyson and Roy Jones Jr.

Said RYU CEO, Cesare Fazari, “This is a very exciting marketing opportunity for RYU. We plan to provide our clothing to all the celebrities starring in the Count as we as work with Mr. Sanger to organically weave RYU’s clothing into no less than five of the first ten episodes of season one of “The Count.”

“We’re thrilled to have RYU Brand and products part of our show.” Sanger says. “Our flagship show, The Count, can be accessible to hundreds of millions of users and viewers will have the opportunity to purchase RYU clothing directly after watching The Count.”

Click the Link Below and watch the Original Series 3 Episode Premier on FITE TV.

The Count - FiteTv Channel Page

 

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

About BEI

Branded Entertainment Inc. is an innovative branding and production company founded by Academy Award winning Producer Jonathan Sanger, who’s unique approach to film and television production incorporates BEI’s product and brand partners directly into the story-telling process of the films and television shows they produce. (Successful examples of this are Avion Tequila in HBO’s hit series Entourage and BMW in Sanger’s Mission Impossible)

In addition to product and brand integration, BEI is leading the charge toward the decentralization of the distribution of content, allowing multiple platforms the ability to distribute BEI content directly to their massive built in user bases.

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer

+1 (604) 235-2880

Corporate Communications

Anna Brazier

+1 (844) 535-2880

investors@ryu.com www.ryu.com

U.S. Investor Relations RedChip Companies Inc. Dave Gentry

 Dave@redchip.com 407-491-4498

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, BEI or “The Count”; Such statements as regarding the development and implementation of product placement in the series, celebrity product seeding, viewership or the increase of RYU’s visibility to investor, viewers or customers. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including those arising from the COVID-19 pandemic or otherwise, and which may result in the inability to develop and/or implement a comprehensive investor relations strategy and/or enhancement of RYU awareness with the investment community, including any capital market strategy, the investor relations providers failing to deploy their best-in-class platforms or to otherwise communicate any compelling value proposition of RYU, the failure of the campaign to highlight renewal of the RYU brand and subsequent successes under the its CEO, the possibility that RYU does not achieve positive cash flow operations. Except as required by law, RYU does not intend to update these forward-looking statements.

News Release 11/24/20:

RYU Apparel Inc. CEO Shares Three Key Corporate Updates

Latest Strategic Milestones Include: Company Overview Presentation, Multi-Warehouse Shipping Solution with NRI Distribution and Re-Launch of North American Wholesale Division.

Vancouver, BC – November 24, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, PINK: RYPPF, FWB: RYAA) (“RYU” or the “Company”), a creator of award-winning urban athletic apparel, is pleased to share a second corporate update letter from CEO Cesare Fazari.

Dear Shareholders,

In my first CEO letter I made the commitment that we would be consistent in sharing updates on our operational progress with investors. In my previous CEO update I outlined the details of our Phase I corporate initiatives.  Our rapid progress continues, and I’m again delighted to share three key updates from Phase II of our corporate strategy.

  1. RYU has deployed a new multi-warehouse shipping solution that makes Canadian inventory available to customers across the United States. RYU’s zone skipping based solution consolidates shipments, decreases delivery times and reduces costs while minimizing likelihood of delays for individual shipments. Further, RYU’s ShopifyPlus direct to warehouse integration is on track for completion prior to close of Q4 2020. Furthering the company’s commitment to a “Digital First” ecommerce infrastructure, these activations augment our global partnership with Afterpay (ASX: APT), the leader in “Buy Now, Pay Later” payments, as well as the changeover of our Ecommerce store to the Shopify (TSE: SHOP) platform.
  2. As part of our omni channel strategy, I’m also incredibly pleased to welcome Grant Matzen to the RYU family. Mr. Matzen will be in charge of the re-launch and scaling of RYU’s North American wholesale division. Matzen is an experienced sales and marketing professional with over a decade of experience working with iconic brands in the sports and lifestyle apparel industry such as Under Armour (NYSE: UAA), Vans, Quiksilver, and Roxy. Most recently, Mr. Matzen worked with Stormtech Performance Apparel as Sales Manager - Retail and International, where he developed a complete wholesale division, building out the sales team and strategy for taking the brand to the retail market. Said Mr. Matzen, “I’m extremely excited to be joining the RYU team as it has been a brand I have admired for years. Their high-end product, message of respect, and the team in place is inspiring to be part of. I see amazing things for the future of RYU.”
  3. Lastly, for those new or familiar with our story I welcome you to review our latest Corporate Overview Presentation. I’m not shy about my belief in the power of the RYU brand, quality of our products and I trust this presentation will give credence to who we are, why we do what do and our vision of success.

In summary, our significant progress is the result of a clear strategy alongside diligent execution and work ethic from our team.  These efforts and your ongoing support continue to progress RYU towards being a dominant industry force.

As always, I thank RYU’s shareholders for your support throughout this process and for your belief in our vision.

Sincerely,

Cesare Fazari

CEO

RYU

About RYU Apparel

RYU Apparel (TSXV: RYU, PINK: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements the renewal of the RYU brand, implementation of strategic objectives and regaining profitability of RYU in 2021; revenue projections for Q3 and Q4 more than doubling from 2019; increasing the RYU footprint in Canada and U.S. and RYU becoming a dominant industry force; entering into a consulting relationship with Joel Primus, co-founder of Naked Brands Inc.; changes in operations resulting cost saving and other advantages; planned reopening of our flagship store which will pilot the “RYU Studio” concept. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions, including conditions arising as a result of the COVID-19 pandemic or otherwise; (ii) an inability to renew the RYU brand, implement strategic objectives and regain profitability; (iii) failing to meet target revenue projections as anticipated; (iv) failing to enter into the anticipated consulting arrangement and (v) the inability to complete the planned re-opening of the its store or the piloting of the “RYU Studio” concept. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer
+1 (604) 235-2880

Corporate Communications

Anna Brazier

+1 (844) 535-2880

investors@ryu.com

www.ryu.com

 

News Release 11/19/20:

RYU Apparel Inc. Partners with Afterpay to Introduce Flexible Spending

 Just in time for the release of its best-selling new Ethos collection, RYU customers can now use Afterpay to pay in four interest-free installments.[1]

Vancouver, BC – November 19, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA) (“RYU” or the “Company”), creator of award-winning urban athletic apparel, today announced its global partnership with Afterpay (ASX:APT), the leader in “Buy Now, Pay Later” payments.

Afterpay partners with top fashion, beauty and lifestyle retailers to give consumers a flexible way to spend their own money by paying over time, and now RYU is among them. RYU customers can select Afterpay at checkout in order to buy now and pay later. The payment service can be used to purchase items from RYU’s full product offering, including its new Ethos Collection, which features various hoodies, crewnecks, bomber jacks and other fall apparel for both men and women across multiple color options.

On average, Afterpay’s Shop Directory generates 19 million referrals per month to its merchant partners, helping customer conversion rates increase by more than 20% and average order values increase by more than 25% compared to all other payment methods.[2]

“On the heels of our launch in Canada earlier this year, we are extremely excited to partner with Vancouver-born RYU to bring Afterpay to North American customers,” said Melissa Davis, Afterpay’s Head of North America. “The brand has a strong reputation for the performance and quality of their products, and we admire that they're increasing efforts to produce their clothing lines locally. We look forward to helping them grow their customer base in North America and around the world.”

“Partnering with Afterpay will directly benefit our customers and improve the overall customer experience at RYU. We’re thrilled to be part of their merchant network, and to complete another key step in our omni-channel strategy,” said Cesare Fezari, CEO of RYU.

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

About Afterpay Limited

Afterpay Limited (ASX: APT) is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers who pay on time  - helping people spend responsibly without incurring interest, fees or extended debt. As at September 30, 2020 Afterpay is offered by nearly 63,000 of the world’s favourite retailers, and is used by more than 11 million active customers globally.  

Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, where it is known as Clearpay.  Afterpay is on a mission to power an economy in which everyone wins.

[1] Late fees may apply. Eligibility criteria apply. See afterpay.com for full terms.

[2] Source: Afterpay data

News Release 11/17/20:

RYU Apparel Inc. Partners with Media Proprietor François de Gaspé Beaubien and Zoom Media for Holiday Campaign 

New campaign connects RYU with 3 million active lifestyle consumers in the Generation Active community.

Vancouver, BC – November 17, 2020 /CNW/ RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA) (“RYU” or the “Company”), creator of award-winning urban athletic apparel, announced a partnership to launch a North American wide campaign for Generation Active with Zoom Media and François de Gaspé Beaubien.

Utilizing Zoom Media’s powerful platforms which include GymTV in 5,150 health clubs, mobile, email, and social media, RYU will be connecting with 3 million members of Generation Active, a community of people living active lifestyles and that seek out advice, motivation, and positivity. 

This nationwide campaign coincides with the launch of RYU’s best-selling Ethos Collection and the upcoming holiday shopping season. The campaign will focus on introducing RYU’s performance apparel to Generation Active while helping power athletes and active lifestyles through original and inspirational content around fitness, wellness, and fashion.

“We at Zoom Media are thrilled to be partnering up with the team at RYU. RYU is all about respecting ourselves, our environment, and others. They enable human performance and seek to engage the fitness enthusiast,” says François de Gaspé Beaubien. “RYU’s objective is to create the most comfortable and technically advanced training gear in the world. Their apparel is best in class for facilitating the athlete within each of us and we are honored to bring RYU’s excellence to our Generation Active audience.”

This new partnership comes alongside the strategic advisership of media authority François de Gaspé Beaubien. François will act as an adviser to RYU and CEO Cesare Fazari on the company’s media and marketing activities, including its newly formed partnership with Canada Skateboard and beyond. In 2003, François acquired Zoom Media, an indoor advertising company. Since becoming CEO, the company has experienced tremendous growth, digitally entertaining and educating over 35 million fitness members across Canada, the United States, and the United Kingdom. 

“Our entire team is not only thrilled to be launching this timely and multi-faceted campaign with Zoom Media but to work with François on all our activations,” shared RYU’s CEO Cesare Fazari. “His acumen, industry connections, and commitment to our brand will be an incredible benefit to our customers, our company as well as our shareholders.”

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance, and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

About Zoom Media

Zoom Media Corp. (“Zoom Media”) owns and operates GymTV, the largest gym-based video entertainment network subscribed to by 5,150 health clubs across the United States, Canada, and the United Kingdom. Measured by the Kantar Group, Zoom Media’s GymTV network runs on 25,750 screens and reaches more than 35 million active lifestyle consumers called Generation Active. Zoom Media offers brands the opportunity to connect with Generation Active at the gym, at home, and on-the-go via GymTV, billboards, sampling, mobile, email, web, and social media. More information is available at Zoommedia.com and GenerationActive.com

Forward Looking Statements Disclaimer 

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements that: definitive agreements may be entered into; RYU will satisfy the conditions necessary to enter into definitive agreements; the aims of the consulting arrangement will materialize, including the intention to transition RYU to profitability within a two year period; and RYU will obtain shareholder approval for any increase in its compensation plans if and as required. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions resulting in the inability of RYU to raise necessary financing required to enter and make payments under the proposed definitive agreements; (ii) the inability of RYU to obtain any necessary approvals in respect of the proposed agreements, including approvals necessary for the issuance of the RSU’s; and (iii) inability to restructure and transform its business as required. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

 

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer

+1 (604) 235-2880

Investor Relations

Anna Brazier

+1 (844) 535-2880

investors@ryu.com

www.ryu.com

News Release 11/12/20:

RYU Announces Landmark Multi-Year Partnership with Canada Skateboard

RYU Becomes Official High-Performance Apparel and Innovation Partner of Canada Skateboard through 2023 

Vancouver, BC –November 12th, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA) (“RYU” or the “Company”), a creator of award-winning urban athletic apparel, is pleased to announce entry into a 3-year partnership as the Official High Performance Apparel Provider for Canada Skateboard. 

RYU is eager to provide high performance, scientifically engineered urban athletic gear for Canada Skateboard’s athletes, including those representing Canada at the Olympic Games.

Partnership Highlights and Benefits:  

  • Developing and outfitting Canada Skateboard at the 2020 Tokyo Olympics, to be held in 2021.
  • Providing technical urban athletic apparel and gear for high-performance skateboard training camps.
  • Achieving increased brand exposure through social media collaborations with the Canadian Skateboard Team.
  • Heightening viewership and brand recognition through participation in National team announcements.
  • Expanding exposure through rights to promote sales and product information to Canada Skateboard and its membership.

Beyond 

RYU’s partnership with Canada Skateboard aligns RYU with Canada Skateboard’s mission to make the sport accessible, safe and welcoming for all. An important component of this mission includes SheCanSk8, a coast to coast initiative which promotes skateboarding for girls and women, showcasing national talent and providing a network for sharing experiences, exchanging ideas and building the skateboarding culture Canadian girls and women want.

“We are honored to launch this partnership with Canada Skateboard. There is no team in the world more exciting and important for a athletics brand to be part of. Our brand commends and supports the hard, dedication and discipline that these athletes have put into competing at the international level and I believe the athletes will be extremely satisfied with the performance attributes of RYU Apparel” commented Cesare Fazari, Chairman and Chief Executive Officer of RYU Apparel.

"On behalf of Canada Skateboard's board of directors, staff and volunteers I'm pleased to announce our multi-year partnership with RYU Apparel Inc. As the national governing body shepherding Canadian skateboarders toward their first Olympics, it has been paramount to partner with a domestic brand sharing in our vision and beliefs. RYU's commitment to quality garments and sustainability makes them an ideal partner. We look forward to developing Canadian made, high-quality apparel to showcase on the world stage” said Ben Stoddard the President of Canada Skateboard.

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com  

ABOUT US Skateboard Canada

Formed in 2016, Canada Skateboard is recognized by the Canadian Olympic Committee, Sport

Canada and World Skate as the official National Sport Federation (NSF) for skateboarding in Canada. Canada Skateboard board of directors is composed of skate industry veterans with a shared vision to support, promote and grow skateboarding in Canada. The board includes professional skaters, industry heads, event producers, international judges, coaches, skatepark designers and media managers from the past and present in Canadian skateboarding. Each brings their unique expertise, personality, and a steadfast commitment to skateboarding

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements regarding the fulfillment of its obligations under the sponsorship and promotional license agreement with Canada Skateboard. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including adverse market conditions, including those related to the COVID-19 pandemic, resulting in the inability of RYU fulfill its obligations under the sponsorship and promotional license agreement with Canada Skateboard. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements.

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer

+1 (604) 235-2880

Investor Relations

Anna Brazier +1 (844) 535-2880 investors@ryu.com

www.ryu.com

 

News Release 11/9/20:

RYU Apparel Inc. Letter from CEO

Capital infusion from RYU Apparel Inc’s CEO and investors sets in motion innovative product launches, an enhanced ecommerce experience, Modernized In Store Experience and Strategic Partnerships. 

Vancouver, BC – November 9th, 2020 – /CNW/ - RYU Apparel Inc. (TSXV: RYU, OTCQB: RYPPF) (“RYU” or the “Company”), a creator of award-winning urban athletic apparel, is pleased to share this corporate update letter from CEO Cesare Fazari.

Dear Fellow Shareholders,

I am thrilled to deliver my first shareholder letter as CEO of RYU following our recently completed milestone financing, which highlights a key turning point in the renewal of the RYU brand and sets important strategic corporate objectives in motion.

It goes without saying that this past year has tested both individuals and businesses and in the face of these global challenges I’m delighted to share some of our successes from the renewal of RYU. The past 6 months have been energizing for our team, who was been working on a number of initiatives including:

  1. Successfully raising $8 million. This raise fortifies our balance sheet and provides the company the required capital to execute key business objectives and regain profitability in 2021 and beyond.

  2. Re-launching our ecommerce store on the Shopify platform. The multifold benefits of this new platform launch include improved navigation, enhanced discoverability through SEO and pre-order capabilities.

  3. Coinciding with our ecommerce store is the kick off RYU’s loyalty program points which will allow our loyal customers to earn points through purchases as well as social media engagements.

  4. Ecommerce sales now represent 80% of all RYU sales and continue to see exponential growth. Bolstered by the growing online platform, the arrival of RYU’s new products have revived the brand and its RYU’s Q1 and Q2 ecommerce revenue increased 80% over the same period last year, with Q3 and Q4 revenue projected to increase more than double that of 2019’s ecommerce numbers.

  5. Appointing Alex McAulay as RYU’s Alex, a Certified Public Accountant with 13 years as an apparel industry executive, brings a wealth of experience in mergers and acquisitions, distribution and ecommerce.

  6. Joel Primus, co-founder of Naked Brands Inc. will enter a consulting relationship with RYU. Joel was the creative visionary behind numerous products at Naked Underwear, establishing retail distribution at Holt Renfrew, Nordstrom, Hudson’s Bay, and Bloomingdales, as well as brokering celebrity partnerships and coordinating the listing of Naked Brands Inc. on Nasdaq. As co-founder of Kosan Travel Co., a travel clothing company, Joel launched one of the most successful Kickstarter apparel products of all time, reaching nearly $1 million in sales in 30 days. Joel was an inaugural BC Business top 30 under 30 Entrepreneurs in 2014 and has appeared on CBC’s hit show Dragon’s Den. 

  7. Streamlining RYU’s design and production as well as its trusted and valued relationships with manufacturing partners throughout China and globally.

  8. Further, RYU has also re-established production in Canad Through the development and launching of “Made in Canada” product lines RYU intends to increase our local production in the years to come.  

  9. Completing RYU’s launch of its best-selling Ethos Collection for fall, including hoodies, crew necks, bomber jackets, backpacks and other apparel for both men and women available in multiple colors.

  10. Restoring our inventory positions, now estimated at $5 million in retail value.

  11. Finalizing our deposits to ensure uninterrupted supply of our coming innovative spring collection.

  12. Decommissioning two legacy ecommerce vendors of RYU and taking full control of Amazon Web Services. This will save monthly billings and simplify operations.

  13. Completed the consolidation of our warehouses to streamline fulfillment, decrease shipping time and save costs on monthly billing.

  14. Planned reopening of our flagship store which will pilot the “RYU Studio” concept. A smart store initiative store which is targeting the implementation of the latest interactive and immersive technologies to enhance the customer experience.

For those of you that are new to our story, we will continue to share consistent updates on our operational progress with our investors. Our common shares currently trade on TSXV under the symbol RYU and the OTCQB under the symbol RYPPF.  Further information, including contact information for our transfer agent, auditor, and legal counsel, can be found on the Investor Relations section of our website.

In summary, our significant successes are the result of our incredible team’s diligent perseverance and work ethic. These efforts are enabling RYU to increase its footprint in Canada, the U.S. and beyond. I would like to thank RYU’s shareholders for your support throughout this process and for your belief in our vision. With your ongoing support, we are now positioned to make RYU a dominant industry force.

Sincerely,

Cesare Fazari
CEO
RYU

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements the renewal of the RYU brand, implementation of strategic objectives and regaining profitability of RYU in 2021; revenue projections for Q3 and Q4 more than doubling from 2019; increasing the RYU footprint in Canada and U.S. and RYU becoming a dominant industry force; entering into a consulting relationship with Joel Primus, co-founder of Naked Brands Inc.; changes in operations resulting cost saving and other advantages; planned reopening of our flagship store which will pilot the “RYU Studio” concept. There are numerous risks and uncertainties that could cause actual results and RYU’s plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions, including conditions arising as a result of the COVID-19 pandemic or otherwise; (ii) an inability to renew the RYU brand, implement strategic objectives and regain profitability; (iii) failing to meet target revenue projections as anticipated; (iv) failing to enter into the anticipated consulting arrangement and (v) the inability to complete the planned re-opening of the its store or the piloting of the “RYU Studio” concept. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

 

RYU APPAREL INC.

Cesare Fazari

Chairman & Chief Executive Officer
+1 (604) 235-2880

 

Investor Relations

Anna Brazier

+1 (844) 535-2880

investors@ryu.com

www.ryu.com

News Release 10/29/20:

News Release 09/11/20:

RYU Press Release

News Release 08/07/20:

 

 

News Release 07/20/20:

To the Shareholders of RYU,

 

I am deeply honored to have accepted the important responsibility of leading RYU at this time which is both challenging and yet full of so much opportunity.

 

All businesses, and especially those in transition, experience challenges. I’d like to begin by expressing my sincere gratitude for the loyalty, patience and ongoing support of our shareholders. I know many of you personally, and your belief has kept this amazing Canadian apparel brand alive, relevant, and I strongly believe, poised to take its rightful place as a market and industry leader.

 

We all have strong reasons to believe. At the core of this belief is the style and quality of our brand and products. RYU’s emergence as a recognized brand has been built on its reputation for design quality and the use of progressive construction and fabric technologies. This has all resulted in numerous national and global awards, innovation patents, and a strong accumulation of intellectual property gained over five years of evolution and maturation.

 

Our incredibly loyal customer base is the driving force behind our positive outlook for the future. We should also feel proud that RYU has built strong relationships with other important corporations and charities in both Canada and the United States.

 

I have identified the following urgent and immediate focus areas to address in the coming weeks:

 

1. Stabilize Our Balance Sheet and Finances

We have prioritized and reached out to vendors within our supply chain, landlords, lawyers, accountants, government agencies and others. We have received solid support towards positive resolutions leveraging payment discounts, payment deferrals and creating new business in the future for inventory purchases and other needed services. We will re-open flagship retail locations in Toronto and Vancouver while reducing brick and mortar expenditures in other locations. Further - I am committed to not taking any personal compensation until the company is stabilized.

 

2. Leverage and Grow Digital Sales

Online sales are critical to our future and our growth as an internationally recognized brand. RYU’s e-commerce conversion rates are significantly higher than industry averages and represent our biggest growth opportunity. We have taken immediate action to further expand our digital sales capabilities.

 

3. Ensure Inventory Supply Matches Demand

Customer demand for RYU’s products has outweighed supply due to an inadequate investment in inventory. We have identified our best-selling products while concurrently arranging for new inventory purchases to satisfy customer demand.


I am confident we have all of the important ingredients needed to help Respect Your Universe strive to stand amongst the very best Canadian iconic apparel brands. This includes globally recognized and award winning products, a deep talent pool of leadership within our employee group as well as our Board, institutional banking and impactful strategic and media relationships.

There is much to do, but rest assured I will continue to communicate openly and transparently with you all. I truly appreciate your ongoing trust and support. Together we will forge ahead and pioneer the brightest chapter of the RYU journey.

 

Join me.

Sincerely,

Cesare Fazari

 

For regular updates on RYU Apparel visit: http://ryu.com

 

About RYU

 

Respect Your Universe is an award winning urban athletic apparel and accessories brand engineered for fitness, performance and lifestyle. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate human performance. For more information, visit: http://ryu.com

 

On Behalf of the Board

 

RYU APPAREL INC.

Cesare Fazari”

Cesare Fazari, Chief Executive Officer
1-844-535-2880

 

Investor Relations

Contact: Anna Brazier
Investor Relations
1-844-535-2880

investors@ryu.com

www.ryu.com

 

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

 

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of the Company. There are numerous risks and uncertainties that could cause actual results and the Company’s plans and objectives to differ materially from those expressed in the forward-looking information, including the ability of the company to finance operations, material adverse effects resulting from the COVID-19 pandemic; the ability of the management team to execute on its business plan, and risks in the apparel industry in general. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking information are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, the Company does not intend to update these forward-looking statements.