Here at RYU, we live with RESPECT. Respect towards choices, individuals and everyone’s own personal journey. We value differences and come together as a stronger collective because of those differences. Having this at the core of who we are, partnering with the Outdoor CEO Diversity Pledge was a no-brainer.



The Outdoor CEO Diversity Pledge connects a strong collective of ambassadors who fully support diversity and inclusivity.

All signed brands and advocates commit to:

  1. Hiring and supporting a diverse workforce and executive leadership
  2. Presenting representative marketing and advertising in the media
  3. Engaging and supporting broadly representative ambassador and athlete teams
  4. Sharing our experiences with other leading brands

The big picture?

“By building a relationship of support, empathy and understanding, versus external skepticism and internal stress, we’re moving the outdoor industry towards authentic inclusion.”



There is no RESPECT without respecting everything and everyone. As a community, we’re committed to leading with integrity, embracing individuality and creating change. We’re proud and honoured to be the first non-outdoor brand to take a stand and share this powerful message.

We’ve taken The Pledge, now it’s your turn.