THE OUTDOOR CEO DIVERSITY PLEDGE
Here at RYU, we live with RESPECT. Respect towards choices, individuals and everyone’s own personal journey. We value differences and come together as a stronger collective because of those differences. Having this at the core of who we are, partnering with the Outdoor CEO Diversity Pledge was a no-brainer.
All signed brands and advocates commit to:
- Hiring and supporting a diverse workforce and executive leadership
- Presenting representative marketing and advertising in the media
- Engaging and supporting broadly representative ambassador and athlete teams
- Sharing our experiences with other leading brands
The big picture?
By building a relationship of support, empathy and understanding, versus external skepticism and internal stress, we’re moving the outdoor industry towards authentic inclusion.
There is no RESPECT without respecting everything and everyone. As a community, we’re committed to leading with integrity, embracing individuality and creating change. We’re proud and honoured to be the first non-outdoor brand to take a stand and share this powerful message.
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